About Lumenis:

Energy to Healthcare Lumenis is a global leader in the field of minimally invasive clinical solutions for the Ophthalmology and Aesthetic markets and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).

Read more at http://www.lumenis.com.

About the Role: This role is perfect for someone who thrives at the intersection of data, systems, and strategy. You'll manage the marketing tech stack, build reports, improve campaign operations, and ensure high-quality data flows between systems. You'll work closely with Marketing and Sales to drive demand generation and improve pipeline visibility.

Key Responsibilities

• Manage and optimize marketing automation and CRM systems, with a focus on HubSpot and Salesforce
• Maintain and improve data capture strategy through forms, ensuring data integrity and synchronization across systems
• Configure and execute manual and automated marketing campaigns (email, SMS, push), including building canvases, emails, landing pages, forms, and segmentation
• Prepare offline marketing data for system imports and support regional marketing campaign intake and execution
• Collaborate with field marketing teams to define campaign requirements, track deliverables, and maintain a campaign execution calendar
• Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health (opt-outs, bounces)
• Build and maintain dashboards and reports to track marketing performance, pipeline contribution, and campaign attribution
• Analyze campaign and communication channel performance across customer segments and lifecycle stages to drive optimization
• Maintain and troubleshoot integrations between marketing systems (e.g., HubSpot-Salesforce sync)
• Establish and maintain a communication structure to update stakeholders on project status and results
• Provide ad hoc analysis and Excel-based modeling to support strategic decisions

Qualifications

• 3–5 years of experience in Marketing Operations, Revenue Operations, or Digital Marketing
• Strong proficiency in Salesforce, HubSpot, and Excel
• Solid understanding of B2B marketing funnels, lifecycle stages, and campaign performance metrics
• Familiarity with UTM tracking, lead scoring, or multi-touch attribution modeling
• Experience building reports and dashboards to track pipeline and revenue influence
• Hands-on experience managing marketing automation systems and CRM integrations
• Exposure to demand generation initiatives such as email marketing, webinars, and paid campaigns
• Highly organized, detail-oriented, and self-driven
• Ability to travel up to 10% of the time for team meetings or events

Bonus Points

• Experience in the medical device or healthcare industry
• Experience with Demand Generation.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

The job description outlined above reflects general details as necessary to describe the primary functions of this job, the level of knowledge and skill typically required, but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above to cover absences or relief in the appropriate department to equalize peak work periods or otherwise balance the workload.