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Marketing Automation & Email Specialist - Salt Lake City, UT

Quick Facts
Company Name:MasterControl
Location:Salt Lake City, UT
Employment Type:Full Time
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About MasterControl:

MasterControl Inc. is a leading provider of cloud-based quality and compliance software for life sciences and other regulated industries. Our mission is the same as that of our customers to bring life-changing products to more people sooner. The MasterControl Platform helps organizations digitize, automate and connect quality and compliance processes across the regulated product development life cycle. Over 1,000 companies worldwide rely on MasterControl solutions to achieve new levels of operational excellence across product development, clinical trials, regulatory affairs, quality management, supply chain, manufacturing and postmarket surveillance. For more information,


The Marketing Automation & Email Specialist is responsible for email communications sent through our marketing automation platform. The Marketing Automation & Email Specialist is expected to have a strong understanding of email and marketing automation best practices, techniques and tools. This person will work closely with the broader go-to-market teams to execute campaigns that drive awareness and demand for MasterControl solutions. Strong analytical skills are required to determine the effectiveness of the various communication channels for future optimization efforts. Strong writing and editing skills are necessary for content publication. Basic understanding of HTML coding is required. This position is critical to maintaining effective communication and assisting the Sales team in developing MasterControl's sales pipeline to achieve revenue targets.


  • Manage prospect and customer communications through email and other digital channels
  • Organize large amounts of content to ensure the right message is delivered to the right people without oversaturation
  • Editing HTML for email creation and delivery according to strategy and content calendar
  • Nurture emails and drip campaigns in marketing automation tool
  • Audience segmentation in Salesforce and Pardot
  • Analytics and reporting of all emails
  • Liaising with staff internally to ensure communication paths are efficient and provide value at each touchpoint of the customer journey
  • Other duties as assigned


  • B2B Email and digital marketing experience required
  • Experience using and administering a marketing automation platform (Pardot preferred)
  • Strong analytical ability to determine success of optimization efforts
  • Ability to manage multiple short- and long-term projects without close supervision
  • Excellent attention to detail and accuracy
  • Good content writing and editing skills and attention to detail
  • Strong Microsoft Office experience preferred
  • Fundamental understanding of HTML and website design
  • Ability to meet new people and build relationships working in a team environment


Bachelor's degree in a technical or business discipline or equivalent experience

  • Minimum of 2 years in an email marketing role


  • Ability to operate a computer and work at a desk for an extended period of time

Why Work Here?



MasterControl is a place where Exceptional Teams come together to do their best work. Hiring Exceptional Teams, including the best talent in our industry, is a core value of ours. MasterControl employees are surrounded by intelligent, motivated individuals every day. We like to call it #TheBestTeamOnThePlanet.

We value every employee and their contribution to what makes MasterControl successful. We give right back to the employee through a generous benefits package, great flexibility, and continuous opportunities for advancement.

Not only do we hire Exceptional Teams, but we work hard to keep them here by developing and challenging their skillsets, encouraging professional development and growth, and offering a culture that can't be found elsewhere. Which is why we say - #WhyWorkAnywhereElse?

To put it simply, working at MasterControl is fun, challenging, and rewarding. From our Fitness Clubs to our awards programs, from our company parties to our competitive benefits, you can't really go wrong. MasterControl could be your next (and last) career move!

We are growing quickly and always looking for talented individuals to add to #TheBestTeamOnThePlanet!

Here are some of the benefits MasterControl employees enjoy:

  • Generous PTO package of three weeks, increasing after just three years of employment
  • Competitive compensation with annual merit increase reviews
  • 100% medical premium coverage (yes, you read that right!)
  • Dental/Vision Plans
  • 401k Plan
  • Employer Paid Life Insurance Policy ($50K)
  • Great Flexibility
  • Wellness Programs (every employee gets a Fitbit!)

Applicants must be currently authorized to work in the United States on a full-time basis.

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